AIM Autosport Ready for 2018 Pirelli World Challenge Sprint-X….. Almost
February 13, 2018
We sit down with Ian Willis, Keith Willis and Andrew Bordin, team principals at AIM Autosport to see where the team is at in its plans for 2018.
AIMpr: So Ian, what has AIM been up to over the off-season and where are you at with your 2018 race program.
Ian: Our NISSAN Nismo GT-R GT3 has been completely rebuilt and is ready to race – ideally in Pirelli World Challenge Sprint-X. It is basically a ‘body on white’ and ready for partnership branding based on the needs of our drivers.
AIMpr: Speaking of drivers, where are you at with drivers for 2018.
Ian: We have one. We need one more funded driver and as I mentioned, and as our partnership with Always Evolving has ended, we have branding assets to offer to provide the requisite value for our drivers and partners. An open canvas so to speak.
AIMpr: For you Keith, in 2015, this program was NISSAN’s most successful racing program. Are all of the elements in place to duplicate or exceed the results of the past few years?
Keith: For sure, our engineering group and race team members are intact, and of course, we have much more experience with the car and what makes it work. This is a very competitive program and with the right drivers, we will be ready to challenge at the front.
AIMpr: And Andrew, what else can we expect for 2018?
Andrew: We are looking to add depth to our marketing program here. Motorsports is a marketing exercise first and foremost and the ability to deliver value to our partners, drivers and other stakeholders is critical to success. With that said, expect an announcement in the coming days on what we are doing to bolster our marketing efforts for 2018 and beyond.
AIMpr: Thanks Ian, Keith and Andrew and all the best to you and the rest of the AIM Autosport team.
ABOUT AIM AUTOSPORT
Established in 1995, AIM Autosport is a Canadian sports team operating multi-car teams in professional sportscar racing. AIM’s success has been achieved through the dedication of its employees and the continuous support of the team’s commercial and technical partners. Away from the track, AIM Autosport serves the needs of the racing community with a purpose-built preparation shop situated in the Toronto suburb of Woodbridge, Ontario.
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